Customer Stories: Roxy’s Rainbow

Roxy’s Rainbow At-A-Glance
Established: 2021 / Locations: 1, Hartlepool / Business: Pet Crematorium

Roxy’s Rainbow is a small, family run business in Hartlepool, providing individual only pet cremations to families across the North East.

Following the sudden loss of their own dog, Darren and Pamela Bates were unsure of who they could turn to and what options were available to them. Their experiences led them to establish their own pet crematorium in February 2021, so they could give other owners the time and space to say their last goodbyes to their animals when the time came.

“We feel strongly that it’s important to give people the reassurance that we will take care of their pets with the utmost care, compassion and dignity. Owners give everything to their pets during their life and we believe these wonderful animals deserve that same love and care until their very last journey.”

 -Darren Bates, Co-Founder of Roxy’s Rainbow

Working with Petributes

After shadowing another pet crematorium business in Wakefield, Petributes was recommended to Darren as a well-respected supplier in the sector. The team at Roxy’s Rainbow wanted to be able to offer a complete service to their customers including a choice of high quality urns and caskets, so that each family had access to a beautiful resting place for their pet. Added to this was an awareness that many families are keen to create a personalised keepsake to remember their pet, and so access to a beautiful range of memorial products was another important factor.

“We were impressed from the start with Petributes – the range and quality of their products was unmatched in the market. The team were more than happy to send us product samples so that we could set up our own customer displays, and assured us of their fast delivery and service levels – which was an important consideration for us”.

-Darren Bates, Co-Founder of Roxy’s Rainbow

Since setting up the business, Roxy’s Rainbow has become extremely successful, caring for more than 600 pets and their families to date. The business has flourished as a result of online and word of mouth recommendations, and has strong ties to a network of local independent vets. The team deliver a highly personalised, seven-day a week service, offering collections from home or vet practices, or the option for families to bring their pet to the crematorium to say their final goodbyes in the privacy of a dedicated farewell room.

“Petributes have never let us down, and no matter who we speak to we receive a friendly and helpful response. When we first set up we had lots of questions, and Tori and her team were great at sharing quick responses, and the support we needed – they have helped us make our business such a success with pet owners in the North East.”

-Pamela Bates, Co-Founder of Roxy’s Rainbow

The Roxy’s Rainbow service includes an Urn or Scatter Tube for the safe transfer or storage of pet ashes. The team has also found many owners are keen to choose a keepsake from the Petributes range with memory bears and keepsake hearts, which can be personalised with an engraved name or message, a popular choice. Owners have also been impressed with the range of bronze effect animal figurines, which provide a decorative sculpture in the shape of a variety of companion animals. All can be used with a dedicated plaque or tag which can be engraved with names, dates and short messages.

“We’ve been so impressed that the Petributes team have asked for, and listened, to our feedback on new products. It’s great to be able to share the thoughts and preferences from the owners we work with; it really does help us make sure that we can meet our customers needs for many years to come.“

-Pamela Bates, Co-Founder of Roxy’s Rainbow

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